5.6
/ 10
Best DeFi Strategy & Protocol Economics Advisors · Review
Simplicity Group
Simplicity Group is a UK and Dubai advisory founded in 2022 that offers go-to-market services and a tokenomics practice covering token economy design, Machinations-based modelling and tokenomics audits.
Best For
Early-stage projects with modest budgets that want token design and GTM support from one vendor
Headline Cost
Tokenomics from $5,000
Founded
2022
Rank in category
8 of 15
Last Checked
22 September 2026
Score breakdown
Category rubric →Published research and models · 25%
6.0
Client-confirmed work · 20%
2.0
Recent economics work · 20%
10.0
Conflict-of-interest disclosure · 15%
0.0
Named team · 10%
7.0
Transparent terms · 10%
10.0
A criterion with nothing published scores 0, so a low score often means missing evidence rather than poor work. The headline 5.6 is the weighted mean of these marks — see our methodology. Not financial advice.
The evidence behind each mark
Scoring rules →| Criterion | Mark | What we found | Source | Checked |
|---|---|---|---|---|
| Published research and models · 25% | 6.0 | Publishes blog articles, a tokenomics course, a free browser-based token price simulator and a duplicable spreadsheet template, but no open-source code or papers. | simplicitygroup.xyz ↗ | 22 September 2026 |
| Client-confirmed work · 20% | 2.0 | 5 named client case studies (Folks Finance, Syntropyx, World of Dypians, Releaf, Focus Universal); only Dypius/World of Dypians lists Simplicity Group as a partner on its own Medium blog. | dypius.medium.com ↗ | 22 September 2026 |
| Recent economics work · 20% | 10.0 | Most recent dated economics work: the Folks Finance tokenomics redesign, delivered ahead of the token launch on 6 November 2025. The case study itself carries no date. | simplicitygroup.xyz ↗ | 22 September 2026 |
| Conflict-of-interest disclosure · 15% | 0.0 | No conflict-of-interest policy, independence statement or token-compensation disclosure was found on the home, about or tokenomics-consulting pages. | simplicitygroup.xyz ↗ | 22 September 2026 |
| Named team · 10% | 7.0 | Co-founders and directors Alex Fatuliaj and Daniel Malinovski are named, and Alex Fatuliaj has a public LinkedIn profile; no wider team or academic credentials are listed. | linkedin.com ↗ | 22 September 2026 |
| Transparent terms · 10% | 10.0 | Describes audit, design and modelling services, a six-week design flow, and entry prices (tokenomics from $5,000). | simplicitygroup.xyz ↗ | 22 September 2026 |
What we liked
- Publishes entry prices (tokenomics from $5,000; GTM from $5,000 per month) and a six-week design process
- Free simulator and tokenomics template available without sign-up
- Named co-founders with LinkedIn presence
Where it falls short
- Only 1 of 5 named clients confirms the engagement on its own channels
- Case study outcomes are stated as FDV or market cap, not structural metrics
- No conflict-of-interest or compensation disclosure; the firm also publishes 'top 5 tokenomics firms' rankings on its own blog
| # | Service | Best for | Cost | Score |
|---|---|---|---|---|
| 1 | Gauntlet | Lending and DEX protocols needing parameter and incentive optimization | Not published as a price list; the Compound contract was $2.3M per year in DAO proposals | 8.6 |
| 2 | LlamaRisk | Large lending protocols and stablecoin issuers that need a risk framework, parameter design and oracle-based risk automation | Not published as a price list; Aave renewal priced at $3.5M for one year (GHO plus 5,000 AAVE) | 7.6 |
| 3 | Tokenomics.net | Early-stage founders who want a fixed-price, fully documented token model before a raise | Data Room tiers $15,000, $20,000 and $25,000 | 7.1 |
| 4 | CryptoEconLab | Infrastructure, DePIN and AI protocols that need quantitative mechanism design and simulation | Design from $50,000 to $150,000+ | 6.9 |
| 5 | FinDaS | Early-stage teams that want a fixed-price token design or audit with an optional simulation model | Design $24,000 cash, or cash plus 0.5–1% of supply | 6.3 |
| 6 | BlockScience | Protocols that want simulation-based, research-grade mechanism and governance analysis | Not published | 6.0 |
| 7 | 8Blocks | Pre-TGE teams and Web2 or RWA businesses that want a token model or audit tied to business revenue | Workshop $2,500; Clutch lists $5,000+ minimum and $200-300/hr | 5.7 |
| 8 | Simplicity Group | Early-stage projects with modest budgets that want token design and GTM support from one vendor | Tokenomics from $5,000 | 5.6 |
| 9 | Chainrisk | Lending and perpetuals protocols that need a simulation-based economic audit of collateral, liquidation and interest rate parameters | Not published on the website; Compound forum proposals quoted a 90,000 USDC three-month pilot and a 500,000 USD annual retainer | 5.4 |
| 10 | Three Sigma | DeFi protocols that want a code audit and an economic or parameter review from the same vendor | Not published | 5.3 |
| 11 | Nethermind | Protocols wanting tokenomics analysis from a large engineering and security firm | Not published | 5.2 |
| 12 | Block Analitica | Lending and stablecoin protocols that need ongoing collateral risk parameters and monitoring rather than a one-off token design | Not published | 5.2 |
| 13 | Forgd | VC-backed projects preparing a TGE that want tokenomics, market maker and listing work from one provider | Cash and tokens; no cash price published | 4.0 |
| 14 | Delphi Consulting | Larger projects that want token advisory backed by a large research desk and are comfortable with a group that also invests | Not published | 3.8 |
| 15 | Blockphrase | Projects in India or the UAE that want token design combined with development and compliance work from one vendor | Not published | 2.4 |